eBOOK COMING NOV 18
THE STORY THAT STARTED IT ALL
American Trickery: Volume One is the first installment in a collection of works exploring themes of power, placement, and the pursuit of personal freedom in America.
COMING
NOV
18
THE MOVEMENT BEGINS...
a·mer·i·can trick·er·y
/əˈmer(ə)k(ə)n/ /ˈtrik(ə)rē/
A country defined by its ambiguous and commonly shared discord.
Volume One Book Overview: Debut genre bending, coming of age story shaped not by youth but by a reckoning with America.
IN AMERICA, NOT OF AMERICA.
Burned out by the relentless demands of corporate America, Demetrius abandons his high-powered career and the status it brought to pursue a childhood dream: building the Southernaire Hotel. What begins as a bold act of reinvention quickly unravels into a crucible of chaos, humanity, and self-discovery.
The Southernaire is no ordinary hotel...
Subscribers receive:
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Early access to merch and digital content
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Invitations to community talks & workshops
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Behind-the-scenes on upcoming chapters and Masterclass content
"The Fallacy That Has Tricked Us All."
It’s a kaleidoscope of lives—guests with secrets too dark for daylight, the quiet heroism and struggles of its all-Black male staff, and the unrelenting complexities of Demetrius’ own unraveling identity.
As he builds the Southernaire’s walls, the hotel exposes the myths we tell ourselves to survive. He finds himself confronting painful truths: the America he thought he was escaping has always lived within him, and the myths of the American Dream is a fallacy that has tricked us all.
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ABOUT
THE AUTHOR
Demetrius Thornton is a writer, strategist, and cultural observer whose work challenges the illusions we’ve been taught to believe. Through American Trickery, he explores the everyday environments where power is negotiated and truth is often distorted: our jobs, communities, and institutions. His storytelling invites readers to question, reflect, and reclaim their voice. At the heart of it all is a deep belief that even in a country built on contradictions, personal power is still possible.
FINDING YOUR S.C.O.P.E.™
Through the creation of American Trickery, Demetrius produces works that acknowledge America and the environments we live and work in as challenging places to navigate. These works ultimately help us maintain our personal power and find our life's S.C.O.P.E. throughout the many transitions.
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American Trickery™ is a wearable protest rooted in lived experience. Our products are more than clothes — they are statements. Stories. Symbols.
Born out of personal survival, cultural critique, and deep love for community, this brand gives you the courage to:
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Acknowledge the trickery
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Speak truth to power
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Reclaim your personal power with dignity
Every piece reflects lived experiences — not just mine, but ours.
This is how we take our voice back.
TRICKERY IS WITHIN US
America is a tricky place. Your power is non-negotiable. Tell us how you reserved space and reclaimed your story.
Your story may be featured on our website, social media, and other promotional channels.